The Listening to Clients Series is a groundbreaking visual and interactive market research training program on DVD and video-CD, providing instruction on microfinance research tools for enhancing community organizing and development through financial management in developing countries worldwide.

The Series is available on DVD or CD digibook providing seventeen enriched PowerPoint® training presentations with video, audio and photographs, in both English and Spanish versions. A valuable set of tools for microfinance practitioners across the globe, the Listening to Clients Series features step-by-step qualitative and quantitative client assessment training for effective multi-cultural market research.


VERSIONS:
English version:
2005 Microfinance Opportunities and MicroSave
Funded by the Ford Foundation

Spanish version:
2006 Microfinance Opportunities and MicroSave
Funded by Ford Foundation Mexico



 
PRODUCT DETAILS:
CD-ROM/DVD-ROM ~13 hours total
17 training modules:
· 1 Introduction to the Series
· 4 Methodology Modules
· 9 Market Research Tools
· 3 Informational and Resource
Modules

PowerPoint® with enhanced media:
· video and audio for self-running presentation
· resources (workbooks and documents)
· simple, user-friendly interactive exercises

Producer / Director: Wendy Kohn
Publisher / Distributor: MicroSave and Microfinance Opportunities

 
ARTICLES + REVIEWS:
Asian Development Bank Institute (ADBI) Review

“Listening to Clients: How to Better Serve Your Customers”
written by Monique Cohen

SIMILAR KWAMBA PRODUCTS:
· Equity Building Society: A Listening, Caring, Financial Partner
· Microsave’s Market Led Approach to Microfinance (CD; versions 1 & 2)
· Microfinance Opportunities: Putting Clients First (CD)
· Savings Services in Microfinance (CD)

 
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